This isn't a very exciting topic I fear, but in light of upcoming changes to the rules around email subscriptions it is a necessary one. You may have already heard about something called GDPR which is the new EU data privacy law.
It regulates how personal data of EU citizens can be collected and used by businesses, and speaking from a consumer point of view it is a fabulous and long overdue piece of legislation. As a business though it does present certain challenges in order to ensure that we stay compliant with the new rules.
Fortunately I use Mailchimp to hold all of my subscriber information and they have been fantastically proactive in putting efficient systems in plcae behind the scenes. What I will be doing though is making doubly sure that everyone who has signed up to my mailing list is still happy to be there.
My email list is a year or two old now and things change, people move on and folks who signed up a while ago may no longer be interested, and that's totally fine. We all love a good digital declutter from time to time and I am no exception.
Later on this week I'll send out a really important email asking to you to hit reply and confirm whether you would like to stay on my mailing list. Please note that this requires a positive confirmation - under the new law businesses can't assume consent, or take no response as a sign of consent.
If you want to stay subscribed - and I hope you do - please hit the reply button. If not, you don't need to do a thing, your email address will be automatically removed and permanently deleted from the system.
Apologies for the lack of knitting in this post - I promise to resume normal service with my next post - but I just wanted to make you aware so that you can be on email alert.