I saw a really interesting statistic yesterday which really gave me cause to think, and also crystallised a few thoughts which I’ve been mulling over for a while. The ever-fabulous Casey from Ravelry ran and published a report into the income made by designers through Ravelry pattern sales. January was the best month for pattern sales and his figures showed that only 300 people made more than $1000 in sales. It goes without saying that sales for the summer months are a whole lot lower.
With figures like that it’s pretty obvious that pattern sales alone are not a viable way to make a living - and that’s the reason that most designers either have more diverse income streams or who work other jobs in addition to their designing.
For the purposes of comparison I checked my figures and in January I made just short of £660 in pattern sales (approx $860) - not bad - and probably about in line with my monthly average.
It goes without saying though, that this is not my sole source of income. I work a full time job and I’m married with a husband who also has a full time job. And of course there are the overheads to be deducted for tech editing, website hosting, software and the dreaded tax return.
My designing and pattern sales are a useful source of secondary income but more importantly for me, it’s fun and that’s why I do it. If I were to give up work to focus on this full time I’m not sure I would inherently be any more productive, or that realistically I would be able to convert that free time into actual income. There are only so many patterns people are willing to buy and hours in the day in which to knit them.
So much business advice is gearing towards growing your business, to “slaying it” and to building your income. Sometimes it feels as though it’s wrong to say “I’m fine where I am actually, thanks”. I’m never going to be a crusading business woman, and I’m fine with that.
I’m just happy, doing what I do. And I’m eternally grateful that I’m able to do it.